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Frank Kreyer And Culver's Racing Move Into NASCAR
(PRAIRIE DU SAC, WIS.) MARCH 22, 2007 – Culver’s®, the restaurant chain
known for its fresh, frozen custard and ButterBurgers®, is broadening its
motorsports involvement from a regional program into the national spotlight
with a limited 2007 entry into NASCAR.
Long-time Culver’s Racing driver Frank Kreyer, moving up from regional
late-models, will pilot a Culver’s-wrapped CRAFTSMAN truck in two events and
a BUSCH Series car in four.
According to co-founder Craig Culver, “Frank’s efforts on Culver’s
behalf the past six years in Wisconsin and throughout the upper Midwest have
been terrific, with direct benefits for restaurants. As Frank moves into the
‘big time,’ Culver’s is thrilled to go along for the ride. We believe
NASCAR’s strong national reach will help us build broader brand familiarity
as Culver’s expands and as the sport continues to grow in popularity.”
And Kreyer is equally excited about this venture, “This is a great
opportunity. I never thought I would be at this point in my career when I’m
about to run with NASCAR and some of this country’s best drivers and teams.
I’ve been privileged and blessed to have had this long and rewarding
relationship with Culver’s, and I want to do everything possible to make
this a successful program.”
The 36-year-old, life-long Wisconsin resident, has been racing on the
Wisconsin shorttrack circuit, first in the Junior Cup Series and then in late
models, for some 16 years. He won four championships in the Junior Cup Series
before moving up in 1999. Kreyer will drive the #44 Culver’s Chevrolet
Silverado fielded by Key Motorsports March 31 in the Kroger 250 at
Martinsville (Va.) Speedway and again May 26 in the NASCAR CRAFTSMAN Truck
Series Ohio 250 in Mansfield.
Returning to Wisconsin for his initial BUSCH Series event, Kreyer will drive
the Mac Hill Motorsports #56 Culver’s Chevrolet Monte Carlo SS in the June
23 AT&T 250 at the renowned Milwaukee Mile followed by the July 21 NASCAR
BUSCH Series 250 at Gateway International Raceway (outside St. Louis), the
Kroger 200 at O’Reilly Raceway Park (Indianapolis) and the Nov. 10
Arizona.Travel 200 at Phoenix International Raceway.
In addition to the NASCAR program, Kreyer will continue driving the #99
Culver’s Ford Fusion in the Wisconsin Challenge Series, along with selected
appearances in the newly formed ASA Midwest Tour in Wisconsin, Illinois, Iowa
and Minnesota.
Appearances at local Culver’s restaurants, a staple of Kreyer’s
association with the brand since he first drove for a consortium of 20
Wisconsin locations, will be made in all race regions. He has been at numerous
car shows, grand openings and even loaned his car to community fundraising
events. Likewise, Culver’s attention to quality and personal service are
just two ways guests and sports-fans alike experience how much Culver’s
cares. In fact, Culver’s high level of quality and great tasting foods led
The New York Times to name Culver’s as one of the best national, regional
and local restaurants in a coast-to-coast comparison. Culver’s attributes
the success to the local owners whom work alongside their teams daily; just
like a race-car team.
Culver’s restaurants are independently owned and operated in more than 350
locations. With the opening of Culver’s first restaurants in Arizona,
Arkansas and Tennessee, guests will be able to enjoy their favorites in 19
states across the nation. The owner/operator concept has been a cornerstone of
growth for Culver’s since the first location opened July 18, 1984 in Sauk
City, Wis. Culver’s invests deeply in partnerships and programs, including
its VIP scholarship program, Culver’s Cares™ charitable program and
countless other franchise-driven local efforts. Culver’s is the recipient of
numerous awards, including the 2006 IFMA Silver Plate Award and a coveted
“Best In Category - Food” rating, placing Culver’s among the Top 50 of
more than 300 franchise opportunities nationwide as reviewed by Franchise
Business Review. For more information on Culver’s locations, franchise
opportunities, promotional programs, menu selections and other areas of
interest, visit www.culvers.com.
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