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Time Warner Cable Presents Milwaukee Mile IndyCar Series Race Weekend
Includes Indy Pro Series Road Runner 100 Race Entitlement, Presenting
Sponsorship of IndyCar Series ABC Supply / A.J. Foyt 225 Race
Milwaukee, Wis. (May 15, 2007) – The Milwaukee Mile, the world’s oldest
active motor speedway, and Time Warner Cable today announced that Time Warner
Cable’s Road Runner high-speed Internet service brand will be the presenting
sponsor of the world-class ABC Supply / A.J. Foyt 225 IndyCar Series race, to
be held at the storied oval track on Sunday, June 3.
The emerging open wheel stars of the Indy Pro Series will be competing in the
newly-named Road Runner 100 event on Saturday, June 2 at The Mile.
For the unprecedented 50th time since 1911, it’s a Return To Tradition, as
the ABC Supply/A.J. Foyt 225 presented by Time Warner Cable IndyCar Series
spectacle will be held at The Milwaukee Mile the very next event on the
series’ schedule following the Indianapolis 500.
The Time Warner Cable IndyCar Series Pole Day activities on Saturday, June 2
includes the thrilling build-up through on-track practice and qualifications
to determine the fastest qualifier who will lead the field to the green flag
on Sunday afternoon, June 3 at 3:00 p.m. CST.
“Time Warner Cable is proud to present world class auto racing at
America’s Legendary Oval,” said Bev Greenberg, Time Warner Cable VP Public
Affairs. “Time Warner Cable’s Road Runner High Speed Online and the
drivers at The Milwaukee Mile continue to race to the top of their game.
In fact, Road Runner High Speed Online is once again in the winner’s circle
for being named the best internet service provider in Milwaukee for the second
year,” added Greenberg.
Time Warner Cable will be making a special discounted ticket offer for the
Time Warner Cable IndyCar Series weekend to its customers, and will feature
various race-related programming from the weekend on its “Time Warner
Sports” on channel 32 and “Wisconsin on Demand” digital cable channel
1111.
“We have enjoyed developing our partnership with Time Warner Cable and their
creativity and activation with their unique marketing initiatives, considering
the range of services they can provide,” stated Craig Stoehr, Milwaukee Mile
Chairman.
The partnership also involves a variety of marketing initiatives that include
The Mobile Mile experiential marketing tour, and Time Warner Cable providing a
year’s use of Road Runner high-speed Internet service to the winner of the
2007 Miss Milwaukee Mile contest.
Specific terms of the agreement were not announced.
About Time Warner Cable
Time Warner Cable owns and manages cable systems serving 13.4 million
subscribers in 33 states. Passing approximately 26 million homes, Time
Warner Cable includes some of the most technologically advanced and
best-clustered cable systems in the country, with nearly 85 percent of the
Company’s customers located in five geographic regions: New York,
Texas, Ohio, the Carolinas and southern California. Leveraging its
leadership in innovation and quality customer care, Time Warner Cable delivers
advanced products and services such as video on demand, high definition
television, digital video recorders, high-speed data and Digital Phone.
Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).
About The Milwaukee Mile
The Milwaukee Mile is the world’s oldest active speedway, dating back to
1903. In just the last five years, over $23 million has been invested in
facility improvements at America’s Legendary Oval. Season tickets are
currently available for the June 3 ABC Supply / A.J. Foyt 225 presented by
Time Warner Cable IndyCar Series race, the June 22 Toyota Tundra Milwaukee 200
NASCAR Craftsman Truck Series event, the Saturday night, June 23 NASCAR
Busch Series spectacle, and the speedway’s traditional August 24-26
Governor’s Cup stock car race weekend featuring Wisconsin NASCAR superstar
Matt Kenseth racing in a super late model event, and the ARCA RE/MAX
Series. For more information, visit www.milwaukeemile.com.
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