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Palermo's "Official Pizza" Of The Milwaukee Mile
Milwaukee’s Own Palermo’s Pizza Serving Up Slices to Auto Racing Fans
Milwaukee, Wis. (April 10, 2007) – Four miles separate the world
headquarters of Palermo’s Pizza, founded in 1964, and The Milwaukee Mile,
the world’s oldest active speedway.
Today, officials from both Wisconsin icons announced a marketing partnership,
making Palermo’s the “Official Pizza of The Milwaukee Mile.”
“Palermo’s is proud to be associated with one of America’s most storied
speedways. We look forward to offering our pizzeria-quality pizza
products to Milwaukee Mile race fans and corporate guests this coming race
season,” commented Giacomo Fallucca, President Palermo’s Pizza.
“Exposure to nearly a million race fans and fairgoers throughout the year
will be a great benefit to us.”
The Milwaukee Mile is pleased to feature the premium quality of Palermo’s
brand pizzas both trackside and in its hospitality areas, in addition to
integrating Palermo’s into the speedway’s marketing initiatives.
“Our loyal race fans will really enjoy the quality Palermo’s products we
will have available for them this season. With their long history,
Palermo’s is a great addition to our growing list of Milwaukee Mile
marketing partners who realize the value of visibility and partnering with us
on cohesive initiatives targeting the most loyal of all sports fans,” stated
Aaron Hart, Milwaukee Mile VP – Sales.
Terms of the agreement were not announced.
Every pizza that carries the Palermo's name is made with the greatest care and
pride, from the finest ingredients available, Palermo’s Pizza products are
made with 100% real Italian style cheeses, and a secret blend of sauces, herbs
and spices from recipes that traveled with Papa Palermo all the way from
Sicily.
Gaspare "Jack" Fallucca, better known as Papa Palermo, and his wife
Zina came to America from Sicily and took up residence in Milwaukee. In
1964, they opened Palermo Villa, a small Italian bakery on the east side of
Milwaukee, where they made and sold Italian bread, cookies, cannoli for
wholesale and retail.
The frozen pizza business began in 1978 with the manufacturing of frozen pizza
breads and has grown over the years to the point that Palermo’s is now one
of the leader manufacturers of premium frozen pizza in the United
States. Today, Palermo’s brand frozen pizzas are in the Top 20 for
U.S. frozen pizza sales, lead by Palermo’s Primo Thin brand which features
an ultra thin crispy crust and 12 unique flavor varieties. Palermo’s brand
frozen pizzas are available at supermarkets and Club Stores throughout
Wisconsin, the Midwest and the U.S. as a whole. For more information,
visit their website, www.palermospizza.com.
The Milwaukee Mile is the world’s oldest active speedway, dating back to
1903. In just the last five years, over $23 million has been invested in
facility improvements at America’s Legendary Oval. Season tickets are
currently available for the June 3 ABC Supply / A.J. Foyt 225 IndyCar Series
race, the June 22 Toyota Tundra Milwaukee 200 NASCAR Craftsman Truck Series
event, the Saturday night, June 23 AT&T 250 NASCAR Busch Series
spectacle, and the speedway’s traditional August 24-26 Governor’s Cup
stock car race weekend. For more information, visit www.milwaukeemile.com.
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