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Milwaukee Mile And Briggs & Stratton Team Up
Benefits of Visibility At Historic Speedway Key
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Milwaukee, Wis. (December 21, 2006) – Two Milwaukee institutions, The
Milwaukee Mile and Briggs & Stratton, have once again teamed up as
corporate partners for the upcoming 2007 racing season at the historic
speedway.
The Milwaukee Mile held it’s first auto race in 1903 – over a century ago
– making it the world’s oldest active motor speedway. Briggs &
Stratton Racing makes more racing engines than any other company in the world,
with its corporate headquarters located in Milwaukee since the company was
formed over 90 years ago.
“This partnership will further strengthen our Briggs & Stratton brand
right here in Milwaukee and to a national audience with the visibility this
opportunity provides,” commented David Klaus, Briggs & Stratton Racing
Manager.
Briggs & Stratton is the world's largest producer of air cooled gasoline
engines for outdoor power equipment. Briggs & Stratton designs,
manufactures, markets and services these products for original equipment
manufacturers (OEMs) worldwide.
In addition, Briggs & Stratton Racing manufactures a complete line of
racing engines for Karts, Quarter Midgets, Junior Dragsters, Bandolero cars
and more. Every engine is hand-built by a dedicated team right here in
Wauwatosa, Wisconsin.
“We believe this is a natural fit with the goals of Briggs & Stratton
Racing, and we are proud to continue our association with one of the most
trusted and visible brands in America,” stated Aaron Hart, Milwaukee Mile
Vice President - Sales.
This is a renewal of a marketing partnership. The highly-visible Briggs
& Stratton billboard along the backstretch of America’s Legendary Oval
garnered over $330,000 in exposure during the various nationally televised
auto racing events (source: Joyce Jullius & Assoc., Inc Sponsors Report,
2006). This coming season, Briggs & Stratton will be among the
growing number of partners who will benefit from all of The Milwaukee Mile
major race events being televised live to a national audience.
Milwaukee Mile race tickets, public address announcements and other
enhancements are also involved. Terms of the agreement were not
disclosed.
To find out more about the exciting products produced and powered by Briggs
& Stratton Racing, visit briggsracing.com.
For tickets and information regarding the 2007 season at The Milwaukee Mile,
visit MilwaukeeMile.com.
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