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Milwaukee Mile Chairman Appointed To WI Sports Development Corp Board
MILWAUKEE (Aug. 1, 2006) – The Milwaukee Mile has announced that its
Chairman, Craig Stoehr, was appointed to the Board of Directors of the
Wisconsin Sports Development Corporation on July 27th.
The Wisconsin Sports Development Corporation is a non-profit sports management
organization that helps develop sports tourism in Wisconsin and promotes
positive lifestyles and physical fitness through amateur athletic events and
health education programs. Wisconsin Sports Development Corporation
properties include the Badger State Games, the Wisconsin Athletic Hall of
Fame, Shape Up Wisconsin Kids, Lighten Up Wisconsin, and the Fit Kids
Challenge. The Wisconsin Sports Development Corporation is also the
local host of Ironman Wisconsin.
“We are pleased that Craig Stoehr has accepted our invitation to join the
Board of the Wisconsin Sports Development Corporation,” said Marty
Greenberg, the Board’s Chairman. “Craig’s extensive international
sports-related experience, along with his role as Chairman of The Milwaukee
Mile, which is the oldest continuously operating motor speedway in the world
as well as one of Wisconsin’s most valuable sports-related community assets,
make him a natural addition to the Board, and we look forward to his
participation.”
Mr. Stoehr became Chairman of The Milwaukee Mile on January 1st of this year,
when his private equity investment company, Badger Pacific Equity Partners LLC,
took over the promoter role at The Milwaukee Mile along with a group of local
Wisconsin investors. He has a long history of sports-related
involvement, and currently serves on the Board of Directors of Grand Prix
Group Worldwide Limited, one of the leading sports marketing agencies involved
in Formula 1 auto racing, America’s Cup sailing, and other international
sports.
“I am delighted to have been given the opportunity to serve on the Board of
the Wisconsin Sports Development Corporation,” said Mr. Stoehr. “I
will do everything I can to assist the Wisconsin Sports Development
Corporation with its strategic objectives, and look forward to working closely
with Marty Greenberg and the other members of the Board to promote sports in
Wisconsin.”
During 2002 and 2003, Mr. Stoehr served as chief executive of the Class 1
World Powerboat Championship, the world’s premier powerboat racing world
championship. In this role, he oversaw all of the Championship’s
business activities, including directing the staging of Grand Prix events
throughout Europe and the Middle East, with spectator audiences of between
150,000 and 1 million per event.
Mr. Stoehr has also had significant exposure to the world of international
soccer, having worked on various legal, business development and marketing
matters for several companies in connection with the 1994 and 1998 FIFA World
Cups, as well as with international soccer stars Pele, Ronaldo, Roberto Baggio,
and many others. He also previously served as Chief Executive Officer of
a privately owned sports-related online media company and a Lucent
Technologies sports and entertainment media venture, as well as Corporate
Finance Director of a $1.1 billion NASDAQ-listed media and communications
company.
Mr. Stoehr began his career as a corporate attorney with the New York office
of Latham & Watkins, one of the world’s largest law firms. He has
advised or been involved in sports marketing-related activities with a number
of leading consumer brands, and has appeared on numerous television programs
speaking about the business of sports marketing, including CNN and CNBC
Europe. He has also been quoted in numerous publications throughout
Europe and the Middle East.
Mr. Stoehr earned his J.D. from the Northwestern University School of Law and
his B.A. with a Major in Political Science from the University of
Minnesota. Before returning to Wisconsin full-time in June 2005, Mr.
Stoehr lived and worked in New York, London, Paris, Milan, Istanbul and
Dubai.
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