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Summerfest And The Milwaukee Mile Announce Partnership
MILWAUKEE (June 21, 2006) - The Milwaukee Mile and Summerfest are teaming up
this summer to bring more entertainment to Wisconsin consumers and
cross-promote the events. The Mile will have its Mobile Mile fan
interactive road show at Summerfest this year.
Summerfest will be presenting a pre-Summerfest concert with The Bobby Friss
Band during this weekend’s NASCAR event weekend at The Mile. The Bobby
Friss Band will also perform at this year’s Summerfest, the World’s
Largest Music Festival, which takes place June 29 - July 9, 2006 on
Milwaukee’s beautiful lakefront.
On Sunday, July 23, The Milwaukee Mile will be hosting the stars of the
Indianapolis 500 competing in the ABC Supply / A.J. Foyt 225 IRL IndyCar
Series event. On race morning, the track will host a post-Summerfest
“Thank You Concert” featuring The Eddie Butts Band, another perennial
favorite at Summerfest. In addition, Summerfest will have a visual
presence trackside at The Mile for the duration of the racing season.
The Mobile Mile is an outreach program that will provide Summerfest attendees
with a chance to experience and view the excitement of the legacy and history
of The Milwaukee Mile, the oldest continuously operating motor speedway in the
world.
“As new Milwaukee Mile promoters, we are reaching out into all areas,
through our Miss Milwaukee Mile contest, through our Mobile Mile roadshow and
other initiatives,” commented Andy Randall, Milwaukee Mile President &
CEO. “On behalf of our chairman Craig Stoehr, we are very pleased to
be working with Summerfest in gaining awareness for the rich racing history of
America’s Legendary Oval at Summerfest, the World’s Largest Music
Festival.”
”We are very excited about partnering with the Milwaukee Mile. Both
Summerfest and The Mile are genuine Milwaukee assets that continually deliver
summer excitement and a fantastic entertainment value for our community year
after year,” stated Don Smiley, President and Chief Executive Officer of
Milwaukee World Festival, Inc. “Working closely to cross-promote each
other makes a lot of sense for us as marketers, and for the patrons that we
host.”
The Mobile Mile will be at the South end of Summerfest grounds for the run of
the event, including appearances by the Milwaukee Mile Grid Girls, and a
chance to sign up for the Miss Milwaukee Mile contest. Details of these
activities can be found by visiting www.milwaukeemile.com.
About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is the not for profit corporation responsible
for promoting and producing Summerfest, the World’s Largest Music
Festival. Summerfest operates June 29 – July 9 from Noon until
Midnight daily, providing an unforgettable live music experience featuring
over 700 performances in 11 days. The beautiful lakefront setting
combined with diverse food, attractions, activities and musical line-ups,
creates a quality festival experience for patrons of all ages. Patrons
can also enjoy Miller Lite, the Official Beer of Summerfest. For more
details on the World’s Largest Music Festival visit www.summerfest.com.
About The Milwaukee Mile
The Milwaukee Mile is the world’s oldest active motor speedway, holding
it’s first auto race in 1903, eight years before the first Indianapolis
500. With over a century of rich racing tradition, The Milwaukee Mile
has hosted championship auto racing featuring racing legends A.J. Foyt, Mario
Andretti, Dale Earnhardt, Parnelli Jones and Alan Kulwicki. In 2006, a
new era begins at America’s Legendary Oval, with an investment group led by
Craig Stoehr and Andy Randall as new promoters, ensuring the heritage of world
class auto racing at The Milwaukee Mile continues for years to come. For
details on The Milwaukee Mile visit www.milwaukeemile.com.
About The Bobby Friss Band
Having earned the reputation as one of the hardest working and most popular
musicians in Florida, Friss broke the regional mode for the first time in 1988
with the release of Cut Loose. The independently recorded, self-produced LP
found its way onto several Florida AOR stations with the single "You
Can't Come Back" and eventually sold nearly 10,000 copies in Florida
alone.
After spending most of 1989 on the road in support of Cut Loose, Friss
returned to the studio to begin recording his second album. Filled with eight
Friss-penned originals, Fate highlights Friss' optimistic outlook on life.
Bobby Friss will continue his touring, recording, and entertaining into the
millenium with the same exhausting energy as the first night he set foot on
stage many shows ago.
About The Eddie Butts Band
The Eddie Butts Band has delighted audiences at festivals and on the concert
and nightclub circuits for many years, and is one of the longest-running, most
successful bands in Wisconsin and the Midwest. Eddie is also known as one of
the city’s premier vocalists. When you combine his smoky-baritone with the
sweet tones of the band’s two female vocalists, the fantastic musicianship
and a delicious blend of jazz, pop and R&B, it’s easy to see why the
Eddie Butts Band is considered a Milwaukee & Wisconsin favorite year after
year.
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