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Milwaukee Brewers Team Up With The Milwaukee Mile
May 22, 2006
MILWAUKEE -- The Milwaukee Brewers Baseball Club and The Milwaukee Mile motor
speedway are two area institutions.
When the Milwaukee Braves were flourishing at Borchert Field and County
Stadium, A.J. Foyt and the other driving heroes of the Indianapolis 500 were
racing at The Milwaukee Mile. In fact, The Mile is the world’s oldest
active motor speedway, with auto racing events dating back to 1903.
Fast forward to 2006 and the Milwaukee Brewers are battling against their
National League foes at Miller Park and The Milwaukee Mile continues to host
one of the most diverse, world-class auto racing schedules in America over
four racing weekends.
In the first marketing initiatives between the team and the speedway, Brewers
fans can take their ticket stub from any May home game at Miller Park and
redeem it at The Milwaukee Mile ticket office for $5 off a race ticket to the
Time Warner Cable Road Runner 225, Sunday afternoon, June 4 at The Mile.
”The Brewers and The Milwaukee Mile are two of the area’s greatest
summertime traditions, and we look forward to bringing this added value to our
fans,” said Rick Schlesinger, Milwaukee Brewers Executive Vice President -
Business Operations. “This is a relationship that will continue to develop
as we move forward.”
“This is a partnership that The Milwaukee Mile intends to grow through a
variety of marketing platforms. We have two great community assets that
match well and provide great entertainment value,” said Andy Randall,
Milwaukee Mile President and CEO.
Fans will notice increased Milwaukee Mile visibility at Miller Park, including
the Milwaukee Mile’s Mobile Mile Interactive Tour display accompanied by
Milwaukee Mile Grid Girls in the parking lot handing out ticket offers to
tailgaters. In turn, The Milwaukee Brewers will receive prime visibility
on the fan midway on race weekends at The Milwaukee Mile.
“With common partners in Miller Brewing and Klement’s Sausage, teaming up
with the Milwaukee Brewers gives a summer-long impression for exposure and
cross-promotion,” stated Jim Westerman, Milwaukee Mile VP of
Marketing. “It matches up really well, as we have two big weekends -
Champ Car and NASCAR race events - in June, our Indy Racing League event
weekend in July, and our ARCA Governor’s Cup weekend at the end of
August.”
The World Famous Klement’s Racing Sausages will also be involved in the
promotions but with an added twist to their traditional race. The
Sausages will be competing in go-karts on the Milwaukee Mile track just prior
to the green flag of every major race event in the Klement’s World Famous
Racing Sausages Mile Long Classic.
Tickets to Milwaukee Brewers games are available at the Miller Park Box
Office, www.milwaukeebrewers.com,
tickets.com outlets or by calling
414-902-4000.
For information on racing events at The Milwaukee Mile, call the speedway’s
ticket office at (414) 453-8277, or visit www.milwaukeemile.com.
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