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Miss Milwaukee Mile To Receive $10,000 Cash, Other Prizes
Contests Held In Conjunction With Each Major Race This Summer
MILWAUKEE (May 9, 2006) – The Milwaukee Mile has announced its first-ever
Miss Milwaukee Mile contest, which will see one lucky woman take home $10,000
cash and more impressive prizes for being crowned as the face of The Milwaukee
Mile this Summer.
The contest was publicly announced yesterday by Milwaukee Mile Chairman Craig
Stoehr and Miss Milwaukee Mile spokeswoman Sara Gilliame on WITI-TV FOX6
Milwaukee’s “FOX 6 Wake-Up” program.
The Miss Milwaukee Mile Grand Prize winner will be announced on Sunday, August
27, 2006 during the speedway’s Governor’s Cup race weekend.
Miss Milwaukee Mile will win a Grand Prize package that includes $10,000 in
cash, a one-year lease of a Toyota Solara convertible or Toyota 4-Runner
(winner’s choice), a trip for two to Miami to see the NASCAR Nextel Cup,
Busch and Craftsman Truck series finales in November, a year’s supply of
Miller Lite beer as well as a Miller Lite personal beer vending machine,
monthly salon and spa visits, and much more.
Contestants can enter the Miss Milwaukee Mile contest by attending a number of
qualifying events held at popular bars and clubs in the metro Milwaukee
area. Ten finalists will compete for each of The Mile’s first four
individual race event crowns. Individual race event contest winners will
receive $1,000 in cash and other prizes.
The four Miss Milwaukee Mile individual event winners, along with an
additional contestant determined by online voting, will then compete for the
Grand Prize on August 27, 2006. Each overall contest finalist will
receive an iPod along with a set number of iTunes downloads.
“Since taking over the promoter rights of The Milwaukee Mile January 1st, we
have put a great deal of effort in developing initiatives to get our message
out in creative ways, and in building events around our world class auto
racing on the track,” said Craig Stoehr, Milwaukee Mile Chairman.
“The Miss Milwaukee Mile contest is one way we feel we can attract
Milwaukee’s active young adults to our events. Once they’ve come to
The Mile, they’ll be entertained and will return as frequent visitors.”
Miss Milwaukee Mile contestants will be judged based on a variety of factors
– including their ability to perform a tire change – by a panel of local
personalities, including WITI-TV FOX6 Reporter/Anchor Nicole Koglin, Milwaukee
Mile investor and former Green Bay Packer Gilbert Brown, Milwaukee Mile
Chairman Craig Stoehr, Miss Milwaukee Mile spokeswoman Sara Gilliame, OnMilwaukee.com’s
Drew Olsen, and several other guest judges.
Miss Milwaukee Mile spokeswoman Sara Gilliame added, “This is sure to be one
of the best contests ever held in Milwaukee. Given the prize package, I
expect that many husbands and boyfriends will be pushing their wives and
girlfriends to enter. After all, who wouldn’t want a year’s supply
of Miller Lite Beer and a trip in cold November to Miami for the NASCAR Nextel
Cup, Busch and Craftsman Truck series finales?”
The Miss Milwaukee Mile qualifying event schedule, which will be
promoted by WITI-TV FOX6 and 102.1 WLUM, can be found at www.missmilwaukeemile.com,
along with contest rules and other information.
Several Milwaukee Mile marketing partners are Miss Milwaukee Mile sponsors,
including Miller Lite, Toyota, AT&T and Time Warner Cable.
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