Fans Responding, Milwaukee Mile Ticket Sales Up 13% From 2005

Milwaukee, WI (March 1, 2006) – As ticket renewals continue to stream in to The Milwaukee Mile ticket office, the new promoter group in place at the historic speedway is enthused by fan response and the positive direction heading into the 2006 season of auto racing.

Milwaukee Mile Holdings LLC, a company formed by Chairman Craig Stoehr and President & CEO Andy Randall, took control of the promoter operations of The Mile at the beginning of the year.

“We are encouraged by the response of renewals from our loyal fan base, with a healthy 13.0% revenue increase in the month of February 2006, as compared to February 2005.  This is a strong indication of what we are confident will be a great season of auto racing at America’s Legendary Oval,” said Randall.

The Time Warner Cable Road Runner 225 Champ Car World Series event on Sunday afternoon, June 4th  kicks off the race season at The Milwaukee Mile, the oldest operating motor speedway in the world.  It will be Champ Car’s only oval appearance of the season.

Already in place is a lowered ticket price policy virtually across the board, to attract more sports fans to experience the thrill of world class championship auto racing on four major race weekends, including Champ Car World Series, NASCAR Busch and Craftsman Truck Series, IRL IndyCar Series and ARCA RE/MAX Series events.

Money-saving Milwaukee Mile full season ticket packages include all four race weekends, while racing fans also have the option of purchasing a ticket package for the two world-class open wheel weekends, or the speedway’s two stock car weekends.  Premium seating is still available for packages that include the highly coveted and in-demand NASCAR Busch Series AT&T 250, which will be held under the lights on Saturday evening, June 24.  The number of full-time NASCAR NEXTEL Cup Series competitors racing in the AT&T 250 at The Mile is up to seven, with the recent addition of drivers Kevin Harvick and J.J. Yeley.

“We’re well over what we expected, in terms of interest and entries received in our “Extra Mile Giveaway” website contest we kicked off in conjunction with the Daytona 500, which will award fans Milwaukee Mile NASCAR VIP Weekend packages for the AT&T 250 and Toyota Tundra Milwaukee 200, along with an opportunity to win a trip for two to the NASCAR Championship weekend in sunny Miami in November,” said Stoehr.

Individual tickets are now available for all events through The Milwaukee Mile ticket office, including family-friendly $9.00 tickets to The Mile’s Champ Car weekend, June 2nd – 4th, and to the ABC Supply / A.J. Foyt 225 weekend July 21-23, featuring the stars of the Indianapolis 500.

Also among the many new offerings to look forward to this season is the Milwaukee Mile Victory Club, which enables individuals to experience previously unavailable corporate-level hospitality for only $79.00 per person.

For additional information on Milwaukee Mile ticket packages and events, call (414) 453-8277, or visit The Milwaukee Mile website located at www.milwaukeemile.com

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